Privacy policy

Brightrill® Privacy Policy

At Brightrill®, we are committed to maintaining the trust and confidence of our visitors and customers. This Privacy Policy explains how we collect, use, protect, and disclose your Personally Identifiable Information (PII) when you visit our website, interact with our services, or make a purchase from our online store.

1. Information We Collect

We collect certain information to provide you with a smooth, secure, and convenient shopping experience and to properly fulfill your orders.

Information You Provide

When you:

  • Place an order

  • Create an account

  • Subscribe to our emails

  • Contact customer support

  • Participate in promotions or other store activities

We may collect personal information such as:

  • Name

  • Email address

  • Shipping address

  • Billing address

  • Phone number

  • Payment-related information

  • Order and transaction information

Automated Information

When you browse the Brightrill® website, certain information may be collected automatically, including:

  • Your IP address

  • Device type

  • Browser information

  • Operating system

  • Website interaction and browsing data

  • Cookie and similar technology information

For more information about cookies, please see Section 5 below.

2. How We Use Your Information

We use the information we collect for purposes including:

Order Fulfillment

To process your payments, prepare your purchases, arrange shipping, send order confirmations, and provide tracking or delivery updates.

Customer Experience

To personalize your shopping experience, understand how customers use our website, and improve our products, services, and website functionality.

Communication

To respond to customer questions, provide order-related assistance, and, where you have opted in, send information about:

  • New products

  • Promotions

  • Special offers

  • Store updates

  • Other Brightrill® news

Security & Fraud Prevention

To help detect, prevent, and respond to fraudulent transactions, unauthorized activity, security incidents, and other forms of abuse.

Business Operations

To operate, maintain, analyze, and improve our online store and provide customer support.

3. Data Protection & Security

Your privacy and data security are important to Brightrill®.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or misuse.

Encryption

Sensitive payment-related information is transmitted using Secure Socket Layer (SSL) technology and processed through secure payment service providers.

Access Control

Personal information is stored through secure systems and is accessible only to authorized personnel and trusted service providers who require access to perform legitimate business functions.

Such parties are expected to maintain the confidentiality of your information.

No Card Storage

Brightrill® does not directly store your full credit or debit card details on our own servers after a transaction is completed.

Payment information is processed through authorized third-party payment processors and payment gateways.

4. Third-Party Disclosure

Brightrill® does not sell or trade your Personally Identifiable Information to third parties for their own independent use.

However, we may share certain information with trusted third-party partners that help us operate our website, process transactions, fulfill orders, provide customer service, analyze website performance, or conduct marketing activities.

These partners may include:

  • Shopify

  • Payment processors

  • Shipping and logistics providers

  • Analytics providers

  • Customer support platforms

  • Advertising and marketing partners

Information is shared only as reasonably necessary to provide these services or as otherwise permitted or required by law.

Advertising & Marketing Partners

We may allow certain third-party advertising and marketing partners to use cookies, pixels, tags, or similar technologies on our website.

These technologies may help us:

  • Measure advertising performance

  • Understand customer interactions

  • Improve marketing campaigns

  • Deliver more relevant advertisements

Our advertising and marketing partners may include:

Meta (Facebook / Instagram)

https://www.facebook.com/privacy/policy

Google

https://policies.google.com/privacy

AppLovin (Axon)

https://legal.applovin.com/privacy

Information collected by these companies is subject to their respective privacy policies.

You may be able to manage advertising preferences through the privacy settings provided by these platforms or through your browser and device settings.

5. Cookies Policy

Yes, Brightrill® uses cookies and similar technologies.

Cookies are small data files placed on your device when you visit a website. They help websites recognize your browser, remember certain preferences, maintain shopping cart functionality, and understand how visitors interact with the site.

We may use the following types of cookies:

Strictly Necessary Cookies

These cookies are required for important website functions, including:

  • Shopping cart functionality

  • Checkout

  • Account access

  • Security

  • Order processing

Analytics & Performance Cookies

These cookies help us understand how customers interact with our website so we can improve:

  • Website performance

  • Navigation

  • Product presentation

  • Customer experience

Marketing Cookies

These cookies may be used by Brightrill® and advertising partners such as Meta, Google, and AppLovin to:

  • Measure advertising effectiveness

  • Understand campaign performance

  • Deliver relevant advertising

For additional information regarding cookies used through Shopify, please visit:

https://www.shopify.com/legal/cookies

You may choose to disable or manage cookies through your browser settings.

Please note that disabling certain cookies may affect the functionality or performance of some parts of our website.

6. Third-Party Links

The Brightrill® website may contain links to third-party websites, platforms, or services.

These third-party websites operate independently and may maintain their own:

  • Privacy policies

  • Terms of service

  • Cookie policies

  • Data collection practices

Brightrill® is not responsible for the privacy practices, security, content, products, or services of independent third-party websites.

We encourage you to review the privacy policies of any third-party website you visit.

7. California Online Privacy Protection Act (CalOPPA)

In accordance with applicable requirements of the California Online Privacy Protection Act (CalOPPA):

  • Users may visit portions of our website without creating an account

  • This Privacy Policy is made available through a clearly visible link on our website

  • Updates to this Privacy Policy will be posted on this page

  • Customers may request to update or correct certain personal information by contacting us or accessing their account where available

Do Not Track Signals

Where supported and applicable, we respect browser privacy controls and Do Not Track (DNT) preferences in accordance with applicable technical capabilities and legal requirements.

Certain third-party services or technologies may maintain their own tracking practices, which are governed by their respective privacy policies.

8. Children’s Privacy (COPPA)

Brightrill® does not knowingly collect personal information from children under the age of 13.

Our website and products are not intended to collect personal information directly from children under 13 without appropriate parental or guardian consent.

If you believe that a child has provided personal information to us without appropriate authorization, please contact us at:

service@brightrill.com

We will review the request and take appropriate action regarding the information where required.

9. Fair Information Practices & Data Breaches

We take reasonable steps to protect customer information.

In the event of a data security incident involving personal information, we will take appropriate measures in accordance with applicable laws and regulations.

Where legally required, these measures may include:

  • Notifying affected users

  • Providing information about the nature of the incident

  • Taking steps to reduce potential harm

  • Posting an appropriate notice on our website

  • Cooperating with applicable regulatory authorities

Where applicable, we aim to provide required notifications within legally mandated timeframes.

10. CAN-SPAM Act Compliance

We may collect your email address to:

  • Process and confirm orders

  • Send shipping and tracking information

  • Provide customer support

  • Communicate important account or order updates

  • Send promotional emails when you have opted in to receive them

In accordance with the CAN-SPAM Act, we strive to ensure that:

  • Email subject lines and sender information are not intentionally misleading

  • Promotional communications are appropriately identified

  • Our business information is included where required

  • Customers can unsubscribe from promotional emails

  • Opt-out requests are processed appropriately

You may unsubscribe from marketing emails at any time by following the unsubscribe instructions included at the bottom of applicable promotional emails.

Please note that you may still receive transactional communications relating to active orders, account security, or other necessary service-related matters.

11. Changes to This Privacy Policy

Brightrill® may periodically update this Privacy Policy to reflect changes in:

  • Our business practices

  • Website functionality

  • Technology

  • Service providers

  • Legal or regulatory requirements

Any updates will be posted on this page.

We encourage customers to review this Privacy Policy periodically to stay informed about how we handle personal information.

12. Contact Us

If you have any questions about this Privacy Policy, your personal information, or how Brightrill® handles your data, please contact our customer support team.

Email:
service@brightrill.com

Brand:
Brightrill®